Inés and her brother Nikola, grew up under the influence of one of the pioneers of surfing, their father Jon Susaeta. Since their company was founded in 2009, their love for the sea, which they have inherited from their father, has permeated into all of their work.

Their mother, Paz Arteagabeitia, has also been, and continues to be, an influence for the siblings.  Earning her degree in Fine Arts, Paz finished her studies in Rome, with a specialty in painting and has worked as a teacher for many years. She has instilled in her children the importance of creativity, imagination, and the sensibility to appreciate the small details.